In October of 2020, McKinsey & Company produced a report on “How Covid-19 has pushed companies over the technology tipping point — and transformed business forever”. In it, they note that to stay competitive in this new business and economic environment requires new strategies and practices (LaBerge, O’Toole, Schneider, Smaje, 2020). In other words, your business needs to be online now!
At Temecula Web Solutions, we see the increased need for businesses to establish a digital footprint and are here to help you on that journey. Consumers have dramatically moved their shopping purchases online and respondents in the McKinsey survey state that 80% of their customer interactions are now digital in nature. However, to suddenly move from brick-and-mortar to online can be a daunting ask.
Here are some major reasons you need a website:
1. Online Presence
Currently, if your business does not have a Google Business account, a Yelp Page, a Facebook Page, and a website; people simply will not find you. Everyone has a smart phone and to rank well in Google Search, your business first needs to have a website and second needs to be ranked via Search Engine Optimization (SEO). Customers will try to find your business through key words such as: “best restaurant near me” and only way for you to remain competitive is to create and sustain a strong online presence.
2. Credibility
As your business grows, you will naturally get clients through word-of-mouth and organic advertising (newspapers, reviews). However, once your business is established, people will start to review you. Think of a website as the first impression for most customers. They will look to see if it is professionally developed and if there is a cohesive theme. They will look to see if there are legitimate reviews on your business and over-time. Let your hard work turn to more reviews. More reviews = visible online credibility.
3. Your Services Laid Out
As COVID has proved, customers want to do their shopping online. Part of the online experience is having a clean, easy-to-read website. Customers want to know the exact services and products you are providing. When a website is cluttered and chaotic, a customer is less likely to visit your website. However, a modern concept has arisen in the web development industry recently called ‘UI/UX’ which stands for User Interface and User Experience. Have you ever wondered why your mouse easily finds the ‘Buy it Now’ button on Amazon? It is because Amazon masterfully puts that orange button in an easy-to-press, easy-to-use way. Your online business needs a clean, easy-to-navigate website and customers will appreciate the effort and time you put into it.
In all, at Temecula Web Solutions we are a small business and have taken on clients big and small. We look forward to your business. If you are interested in a full website package please contact us via our website here.
References:
LaBerge,L., O’Toole, C., Schneider, J., & Smaje, K. (2021, February 18). How COVID-19 has pushed companies over the technology tipping point — and transformed business forever. McKinsey & Company. https://www.mckinsey.com/business-functions/strategy-and-coroprate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever
